{"product_id":"superhero-culture-wars-politics-marketing-and-social-justice-in-marvel-comics-1","title":"Superhero Culture Wars: Politics, Marketing, and Social Justice in Marvel Comics","description":"\u003cp\u003eThe reactionary Comicsgate campaign against alleged \"forced\" diversity in superhero comics revealed the extent to which comics have become a key battleground in America's Culture Wars. In the first in-depth scholarly study of Marvel Comics' most recent engagement with progressive politics, \u003ci\u003eSuperhero Culture Wars \u003c\/i\u003eexplores how the drive towards greater diversity among its characters and creators has interacted with the company's commercial marketing and its traditional fan base. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e Along the way the book covers such topics as: \u003cp\u003e\u003c\/p\u003e- Major characters such as Miles Morales's Spider-man, Kamala Khan's Ms. Marvel, Jane Foster's Thor, Sam Wilson's Captain America and the \u003ci\u003eSecret Empire \u003c\/i\u003eseries' turncoat Captain America\u003cbr\u003e - Creators such as G. Willow Wilson, Jason Aaron, Nick Spencer and Michael Bendis\u003cbr\u003e - Marketing, the Marvel Universe, and online fan culture\u003cbr\u003e \u003ci\u003e\u003cbr\u003e Superhero Culture Wars\u003c\/i\u003e demonstrates how the marketing of Marvel comics as politically progressive has both indelibly shaped its in-world universe and characters, and led to conflicts between its corporate interests, its creators, and it audience.","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":62089998500210,"sku":"BS-R4W-148642","price":51.23,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0987\/2972\/2226\/files\/9781350148642-HD.jpg?v=1784593173","url":"https:\/\/www.novelpanel.com\/products\/superhero-culture-wars-politics-marketing-and-social-justice-in-marvel-comics-1","provider":"Novel Panel","version":"1.0","type":"link"}